Güncel Gönderiler: İşletme Bölümü Koleksiyonu
Toplam kayıt 71, listelenen: 1-20
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İşletme 4.0 kapsamında şirket 2.0 - işletme süreçlerinde sosyal yazılım kullanımı
(Nobel Akademik Yayıncılık, 2019)[Özet yok] -
Exploring the barriers to digital transformation for companies in Turkey
(2022)Digital transformation of companies is not only the use of new digital technologies and the digitalization of business processes, it includes also the creation of new digital business models and the establishment of a ... -
A study on digital leadership scale (DLS) development
(2022)Since digital leadership has become a critical success factor for securing sustainability in companies, it is of great importance to define scalable characteristics of it. In literature, an adequate measuring instrument is ... -
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)[Özet yok] -
İşletmelerde dijital dönüşüm ve etmenleri
(2020)In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with ... -
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)[Özet yok] -
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
(Gazi Kitapevi, 2018)[Özet yok] -
Impacts of QR codes on buying decision process of Turkish consumers
(2015)Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
Türk tüketicisinin OR kod kullanımı üzerine keşfedici bir araştırma
(2015)Mobil teknolojinin ve mobil cihazların son yıllardaki hızlı gelişimi ve yaygınlaşması işletmelerin özellikle pazarlama faaliyetlerinde mobil teknolojilere önem vermelerine ve mobil pazarlama kavramının doğmasına sebep ... -
QR code advertising: a cross-country comparison of Turkish and German consumers
(2018)Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
Individual responses to competing institutional logics in emerging markets
(Elsevier BV., 2021)In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they ... -
To be, or not to be in formalization: the relationship between HR practices and work engagement in the aviation industry
(2024)Purpose – This study aims to examine the moderating role of formalization in the relationship between human resources (HR) practices and work engagement (WE) in aviation industry employees. The research revealed the ... -
The determinants of purchase intention for environmentally sustainable apparel: An extended theory of planned behavior
(Shaker Verlag, 2023)[Özet yok] -
A cross-sector comparative analysis of a multidimensional framework of value creation through big data
(Peter Lang, 2023)In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in ... -
Digital challenges and strategies in a post pandemic world
(Peter Lang, 2023)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ...