Güncel Gönderiler: İşletme Bölümü Koleksiyonu
Toplam kayıt 86, listelenen: 21-40
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Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, ... -
İşletmelerde dijital dönüşüm ve etmenleri
(2020)In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with ... -
Commercial utilization of mobile RFID
(Intech, 2013)Physical mobile interaction, the interaction between mobile devices and physical objects, is an increasingly popular research area with various published studies. This paper provides an introduction to the concept of ... -
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ... -
Nesnelerin interneti ve pazarlama
(Gülermat Matbaacılık, 2016)Teknolojik gelişmeler öṅe ̆ilgisayarları sonra insanları ̆ir̆irine ̆ağläı. Nesnelerin İnterneti (Internet of Things - IoT) çerçevesin̈e şu sıralar nesnelerin ̆ir̆irleri ile ̆ağlanması söz konusu. Bu teknoloji nesnelerin ... -
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
(Gazi Kitapevi, 2018)Geleneksel medya araçları ile yapılan reklamlarda kullanılan karekodlar, tüketicinin reklama konu olan ürün ya da hizmet ile ilgili bilginin bulunduğu dijital dünyaya erişmesine ve bu dijital dünyada bazı işlemler yürütmesine ... -
Impacts of QR codes on buying decision process of Turkish consumers
(2015)Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
Türk tüketicisinin OR kod kullanımı üzerine keşfedici bir araştırma
(2015)Mobil teknolojinin ve mobil cihazların son yıllardaki hızlı gelişimi ve yaygınlaşması işletmelerin özellikle pazarlama faaliyetlerinde mobil teknolojilere önem vermelerine ve mobil pazarlama kavramının doğmasına sebep ... -
QR code advertising: a cross-country comparison of Turkish and German consumers
(2018)Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
Individual responses to competing institutional logics in emerging markets
(Elsevier BV., 2021)In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they ... -
To be, or not to be in formalization: the relationship between HR practices and work engagement in the aviation industry
(2024)Purpose – This study aims to examine the moderating role of formalization in the relationship between human resources (HR) practices and work engagement (WE) in aviation industry employees. The research revealed the ... -
The determinants of purchase intention for environmentally sustainable apparel: An extended theory of planned behavior
(Shaker Verlag, 2023)[Özet yok] -
A cross-sector comparative analysis of a multidimensional framework of value creation through big data
(Peter Lang, 2023)In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in ... -
Digital challenges and strategies in a post pandemic world
(Peter Lang, 2023)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Multinational enterprises, sustainability and innovation
(Sustainability, 2023)In recent decades, multinational enterprises (MNEs) have increasingly endeavored to establish foreign direct investments (FDIs) across the globe. Consequently, they must face diverse and differential sustainability ... -
How refugee entrepreneurs improvise: bricolage in an emerging economy
(Edward Elgar Publishing, 2023)This comprehensive Research Handbook provides insights into entrepreneurship across a range of country contexts, migration corridors and national policies to provide a collection of conceptual, empirical and policy-focused ... -
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
(International Journal of Entrepreneurship and Small Business, 2022)[Özet yok] -
Trickle-down effect of organizational trust on co-worker trust: The moderating role of cultural dissimilarity and relationship length
(European Management Review, 2023)The COVID-19 pandemic has accelerated trends of globalization and digitaliza-tion, making geographically dispersed teams a common practice in firms. Despitebenefits derived from the members’diversity, such teams are also ... -
Female soldiers maneuvring visibility in the Turkish Armed Forces
(Routledge Taylor Francis Group, 2023)How do Turkish female soldiers’ (TFS) relate to and manage their (in)visibility within the Turkish Armed Forces (TAF)? Guided by a social-constructionist approach and driven by a gendered perspective, we display the ...
