Erişim şekli için "info:eu-repo/semantics/restrictedAccess" İşletme Bölümü Koleksiyonu listeleme
Toplam kayıt 11, listelenen: 1-11
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A cross-sector comparative analysis of a multidimensional framework of value creation through big data
(Peter Lang, 2023)In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in ... -
The determinants of purchase intention for environmentally sustainable apparel: An extended theory of planned behavior
(Shaker Verlag, 2023)[Özet yok] -
Digital challenges and strategies in a post pandemic world
(Peter Lang, 2023)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)[Özet yok] -
How refugee entrepreneurs improvise: bricolage in an emerging economy
(Edward Elgar Publishing, 2023)This comprehensive Research Handbook provides insights into entrepreneurship across a range of country contexts, migration corridors and national policies to provide a collection of conceptual, empirical and policy-focused ... -
Impacts of QR codes on buying decision process of Turkish consumers
(2015)Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
(Gazi Kitapevi, 2018)[Özet yok] -
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)[Özet yok] -
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
(International Journal of Entrepreneurship and Small Business, 2022)[Özet yok]