| dc.contributor.author | Klein, Müge | |
| dc.contributor.author | Bayrak Meydanoğlu, Ela Sibel | |
| dc.date.accessioned | 2024-06-27T07:33:49Z | |
| dc.date.available | 2024-06-27T07:33:49Z | |
| dc.date.issued | 2019 | en_US |
| dc.identifier.citation | Klein, M., Bayrak Meydanoğlu, Ela S. (2019). Factors affecting consumers’ perceived advertising value regarding augmented reality ads. Proceedings of the IWEMB 2017. IWEMB. | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12846/1326 | |
| dc.description.abstract | [Özet yok] | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | IWEMB | en_US |
| dc.rights | info:eu-repo/semantics/restrictedAccess | en_US |
| dc.title | Factors affecting consumers’ perceived advertising value regarding augmented reality ads | en_US |
| dc.type | bookPart | en_US |
| dc.relation.journal | Proceedings of the IWEMB 2017 | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.contributor.department | TAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
