| dc.contributor.author | Bayrak Meydanoğlu, Ela Sibel | |
| dc.contributor.author | Böhm, Stephan | |
| dc.contributor.author | Klein, Müge | |
| dc.contributor.author | Öztürk, Rıza | |
| dc.date.accessioned | 2024-06-26T12:15:15Z | |
| dc.date.available | 2024-06-26T12:15:15Z | |
| dc.date.issued | 2020 | en_US |
| dc.identifier.citation | Bayrak Meydanoğlu, Ela S., Böhm, S., Klein, M., Öztürk, R. (2020). The role of augmented reality as an experience provider in retail marketing. Digital Transformation in Business (theory/experience) içerisinde 15-32. Peter Lang. | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12846/1323 | |
| dc.description.abstract | [Özet yok] | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Peter Lang | en_US |
| dc.rights | info:eu-repo/semantics/restrictedAccess | en_US |
| dc.title | The role of augmented reality as an experience provider in retail marketing | en_US |
| dc.type | bookPart | en_US |
| dc.relation.journal | Digital Transformation in Business (theory/experience) | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Ulusal | en_US |
| dc.contributor.department | TAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
| dc.identifier.startpage | 15 | en_US |
| dc.identifier.endpage | 32 | en_US |
