Ara
Toplam kayıt 673, listelenen: 661-670
Impacts of QR codes on buying decision process of Turkish consumers
(2015)
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ...
Ambivalent presents, open futures: Affective constructions of the future among highly qualified Turkish migrants in Germany
(2024)
Turkish migrant professionals in Germany are valued as highly skilled individuals. They describe their lives in Germany mostly in positive terms. Their social, cultural and mobility capital enables them to imagine the ...
QR code an interactive mobile advertising tool
(2013)
[Özet yok]
İşletmelerde dijital dönüşüm ve etmenleri
(2020)
In recent years, the digitalization starting with digitizing anolog data proceeding
with digitalization of business processes is being replaced by digital
transformation. In addition to business models getting value with ...
Exploring the barriers to digital transformation for companies in Turkey
(2022)
Digital transformation of companies is not only the use of new digital technologies
and the digitalization of business processes, it includes also the creation of new
digital business models and the establishment of a ...
Individual responses to competing institutional logics in emerging markets
(Elsevier BV., 2021)
In this paper, we study individual responses to competing institutional market and community logics. We argue
that when individuals experience strong pressures both from market and community logics in hybrid contexts,
they ...
Farklı ve sürekli: Uexküll’ün Umwelt'ine gezintiler
(2022)
Son dönemlerde sosyal bilimlerde insandışı varlıklara yönelik ilginin artması ile bu varlıkların
nasıl ele alınabileceğine dair önemli soru ve sorunlar öne çıkmaya başlamıştır. İnsanı muhtelif
özellikleri ile ayrıcalıklı ...
A study on digital leadership scale (DLS) development
(2022)
Since digital leadership has become a critical success factor for securing sustainability in companies,
it is of great importance to define scalable characteristics of it. In literature, an adequate measuring instrument
is ...
Türk tüketicisinin OR kod kullanımı üzerine keşfedici bir araştırma
(2015)
Mobil teknolojinin ve mobil cihazların son yıllardaki hızlı gelişimi ve
yaygınlaşması işletmelerin özellikle pazarlama faaliyetlerinde mobil teknolojilere
önem vermelerine ve mobil pazarlama kavramının doğmasına sebep ...