Erişim şekli için "info:eu-repo/semantics/restrictedAccess" İktisadi ve İdari Bilimler Fakültesi listeleme
Toplam kayıt 15, listelenen: 1-15
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Commercial utilization of mobile RFID
(Intech, 2013)Physical mobile interaction, the interaction between mobile devices and physical objects, is an increasingly popular research area with various published studies. This paper provides an introduction to the concept of ... -
A cross-sector comparative analysis of a multidimensional framework of value creation through big data
(Peter Lang, 2023)In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in ... -
The determinants of purchase intention for environmentally sustainable apparel: An extended theory of planned behavior
(Shaker Verlag, 2023)[Özet yok] -
Digital challenges and strategies in a post pandemic world
(Peter Lang, 2023)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Ekonomi politikalarının dolaylı etkileri: Kredibilite, riskler ve bekleyişler
(2021)Çoğu zaman hükümetler, kendilerinin iktidardaki görev sürelerini aşabilecek, yani çabuk sonuç vermeyen uzun vadeli politikaları tasarlayıp uygulamaktan kaçınırlar. Hükümetlerin ekonomi politikaları, ekonomik değişkenler ... -
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, ... -
How refugee entrepreneurs improvise: bricolage in an emerging economy
(Edward Elgar Publishing, 2023)This comprehensive Research Handbook provides insights into entrepreneurship across a range of country contexts, migration corridors and national policies to provide a collection of conceptual, empirical and policy-focused ... -
Impacts of QR codes on buying decision process of Turkish consumers
(2015)Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
(Gazi Kitapevi, 2018)Geleneksel medya araçları ile yapılan reklamlarda kullanılan karekodlar, tüketicinin reklama konu olan ürün ya da hizmet ile ilgili bilginin bulunduğu dijital dünyaya erişmesine ve bu dijital dünyada bazı işlemler yürütmesine ... -
Konstruktionen von innen- und aussenidentitaeten waehrender der krise der syrischen flüchtlinge: Die faelle der Türkei und Deutschlands
(Peter Lang, 2020)Der Sammelband präsentiert die Ergebnisse eines Symposiums, das vom 18.–20. Oktober 2018 in Antalya (Türkei) stattfand und von der Akdeniz Universität (Antalya, Türkei), der Trakya Universität (Edirne, Türkei), vom ... -
Nesnelerin interneti ve pazarlama
(Gülermat Matbaacılık, 2016)Teknolojik gelişmeler öṅe ̆ilgisayarları sonra insanları ̆ir̆irine ̆ağläı. Nesnelerin İnterneti (Internet of Things - IoT) çerçevesin̈e şu sıralar nesnelerin ̆ir̆irleri ile ̆ağlanması söz konusu. Bu teknoloji nesnelerin ... -
Reconsidering dilemmas of Turkey’s foreign policy: The case of the Balkans
(Südosteuropa Mitteilungen, 2020)Turkey has started to play a more active role in the Balkans since the early 1990s because of changes in both local agency and global structure. After coming to power in 2002, the Justice and Development Party AKP added ... -
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ... -
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
(International Journal of Entrepreneurship and Small Business, 2022)[Özet yok] -
Türkiye’de siyasi partiler ve Suriyeli mülteciler: Zorlu 10 yılın analizi
(İletişim Yayınları, 2022)[Özet yok]