Yazar "TAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü" için listeleme
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Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age
Karaca Varinlioğlu, Selin; Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta; Batuk Ünlü, Sevgin (Peter Lang, 2020)In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not ... -
Exploring the barriers to digital transformation for companies in Turkey
Klein, Müge (2022)Digital transformation of companies is not only the use of new digital technologies and the digitalization of business processes, it includes also the creation of new digital business models and the establishment of a ... -
Factors affecting work- family conflict in the digital work environment
Bayrak Meydanoğlu, Ela Sibel; Zamantılı Nayır, Dilek; Klein, Müge; Öztürk, Rıza; Karaca Varinlioğlu, Selin (Peter Lang, 2022)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Female soldiers maneuvring visibility in the Turkish Armed Forces
Zamantılı Nayır, Dilek; Eroğul, Murat Şakir; Özeren, Emir; Arslan, Aykut (Routledge Taylor Francis Group, 2023)How do Turkish female soldiers’ (TFS) relate to and manage their (in)visibility within the Turkish Armed Forces (TAF)? Guided by a social-constructionist approach and driven by a gendered perspective, we display the ... -
Firmaların iflas ve konkordato ilan etme risklerini tahmin etmeye yönelik finansal modellerin bir değerlendirmesi
Tuzcuoğlu, Tolga (2019)Ticari işletmeler, faaliyetleri süresince başarılı ve başarısız dönem-ler geçirebilirler. Hiç şüphesiz, mali ve idari açıdan karşı karşıya kalınan bu negatif ve pozitif dönemler, firmaların faaliyet hayatlarının olağan bir ... -
Güçlendirici liderlik ve sanal kaytarma ilişkisinde öz-liderliğin aracı rolü
Karaca Varinlioğlu, Selin; Batuk Ünlü, Sevgin (Kafkas Üniversitesi, 2021)Çalışmanın amacı yeşil örgüt ikliminin yeşil örgütsel davranış üzerindeki etkisi ve bu etkide psikolojik sahiplenmenin aracı rolünün belirlenmesidir. Araştırmada kolayda ve kartopu örnekleme yöntemleri kullanılmıştır. ... -
How refugee entrepreneurs improvise: bricolage in an emerging economy
Zamantılı Nayır, Dilek; Aycı, Ali; Eryılmaz, Mehmet (Edward Elgar Publishing, 2023)This comprehensive Research Handbook provides insights into entrepreneurship across a range of country contexts, migration corridors and national policies to provide a collection of conceptual, empirical and policy-focused ... -
How would you like your (sustainability) influencer? A cross-cultural discrete choice experiment on preferred influencer characteristics
Botts, Moritz M.; Hurmacı, Ömer (IGI Global, 2024)Despite influencer marketing being among the most popular digital marketing tools in practice, there are still many research gaps, especially when it comes to specific influencer types. Though technology is converging ... -
The impact of augmented reality (ar) technology on tourist satisfaction
Genç, Başaran Ruhet (Springer-Verlag Berlin, 2018)Augmented Reality (AR) is currently one of the most popular technologies among global technological applications. Aside from completely immersing the user in a synthetic environment in which the user cannot experience the ... -
Impacts of digitalization in industry on environmental sustainability
Bayrak Meydanoğlu, Ela Sibel; Hurmacı, Ömer (PressAcademia Procedia, 2023)The increasing awareness of environmental pollution both in society and in the business world has caused environmental sustainability to be at the top of the agenda of businesses as an important issue. What kind of effects ... -
Impacts of QR codes on buying decision process of Turkish consumers
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
The importance of communication in sustainability & sustainable strategies
Genç, Başaran Ruhet (Elsevier Science Bv, 2017)Communication entails the transfer of ideas, thoughts or feelings by the sender to receiver via verbal or nonverbal means. This transfer gains special significance in business especially in the service sector since the ... -
An investigation of modernist utopias on tourism and postmodern critique of modernist tourism practices
Genç, Başaran Ruhet (2018)In general, the aim of this manuscript is to investigate the impact of modernism in tourism practices in detail and provide a sound critique based on the change of mentality with the post-modernist Age. the paper will start ... -
İş yeri inovasyonunun bir örneği olarak uzaktan çalışmanın iş yaşam dengesine etkisi: Çalışan anneler üzerine bir araştırma
Karaca Varinlioğlu, Selin; Esen, Emel (YTÜ Sosyopark Yayınları, 2019)Teknolojinin getirdiği yenilikler iş yerindeki çalışma ortamını değiştirmekte, yeni teknolojiler ve iletişim araçları çalışanların ofisten uzakta işlerini yürütebilmesine olanak tanımaktadır. Bu araştırmanın amacı, ... -
İşletme 4.0 kapsamında şirket 2.0 - işletme süreçlerinde sosyal yazılım kullanımı
Klein, Müge (Nobel Akademik Yayıncılık, 2019)[Özet yok] -
İşletmelerde dijital dönüşüm ve etmenleri
Klein, Müge (2020)In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with ... -
İşletmelerin dijital dönüşüm senaryoları - kavramsal bir model önerisi
Klein, Müge (2020)Son yıllarda, büyük veri, sensörler, bulut bilişim, sosyal medya vs. gibi dijital teknolojilerin mümkün kıldıkları ile gündeme gelen dijital dönüşüm, tüm dünya ekonomisini ve bunun içinde yer alan işletmeleri yakından ...