The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy

dc.authoridSchlaile, Michael P./0000-0002-9269-0306
dc.authoridLang, Stephanie/0009-0006-4263-0993
dc.authoridMueller, Matthias/0000-0001-8213-0447
dc.contributor.authorLang, Stephanie
dc.contributor.authorMinnucci, Giulia
dc.contributor.authorMueller, Matthias
dc.contributor.authorSchlaile, Michael P.
dc.date.accessioned2025-02-20T08:42:13Z
dc.date.available2025-02-20T08:42:13Z
dc.date.issued2023
dc.departmentTürk-Alman Üniversitesien_US
dc.description.abstractOver the last decade, various governments and supranational bodies have promoted the development of a circular bioeconomy (CBE) as a response to sustainability challenges. The transition towards a CBE requires the collaboration of different actors in the innovation (eco)system. With this conceptual paper, we apply a circular business model lens to address the research question: What are the archetypical roles of consumers in business model innovations for a sustainable CBE? We use a combination of complementary theories from the circular economy and bioeconomy literature, evolutionary innovation economics, sustainability transitions research, the business model literature, and the work on active consumers. Considering consumers' agency as a continuum between the manufacturer-active paradigm and the consumer-active paradigm, we propose: (i) consumers in the manufacturer-active paradigm can actively influence circular business models with their purchase decision; (ii) consumers can act as lobbyists and influencers for circular business model innovation; (iii) in their different roles as customer, user, repairer, and reseller, consumers can incentivize organizations to adapt their business models to their needs; (iv) consumers can become key partners in the process of defining the normative orientation of the innovation paradigm for a CBE; (v) consumers can actively co-create value by means of co-ownership (e.g., through platform cooperatives).
dc.description.sponsorshipHorizon Europe project BIOLOC
dc.description.sponsorshipThis research was supported by funding from the following funders: S.L. received funding from the Horizon Europe project BIOLOC, grant number 101060558; M.M. received funding from the BMWi, project V4InnovatE, grant number 03EI5206B; M.P.S. received funding from the BMBF, junior research group BioKum, grant number 031B0751, and from a visiting professor fellowship from the University of Insubria, Department of Economics. The APC was funded by the Department of Innovation Economics at the University of Hohenheim.
dc.identifier.doi10.3390/su15129573
dc.identifier.issn2071-1050
dc.identifier.issue12en_US
dc.identifier.scopus2-s2.0-85164191793
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.3390/su15129573
dc.identifier.urihttps://hdl.handle.net/20.500.12846/1566
dc.identifier.volume15en_US
dc.identifier.wosWOS:001015764200001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherMdpi
dc.relation.ispartofSustainability
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20250220
dc.subjectbioeconomyen_US
dc.subjectcircular economyen_US
dc.subjectcircular bioeconomyen_US
dc.subjectbusiness modelsen_US
dc.subjectcircular business modelsen_US
dc.subjectconsumersen_US
dc.subjectconsumer innovationen_US
dc.titleThe Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy
dc.typeArticle

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