The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy
dc.authorid | Schlaile, Michael P./0000-0002-9269-0306 | |
dc.authorid | Lang, Stephanie/0009-0006-4263-0993 | |
dc.authorid | Mueller, Matthias/0000-0001-8213-0447 | |
dc.contributor.author | Lang, Stephanie | |
dc.contributor.author | Minnucci, Giulia | |
dc.contributor.author | Mueller, Matthias | |
dc.contributor.author | Schlaile, Michael P. | |
dc.date.accessioned | 2025-02-20T08:42:13Z | |
dc.date.available | 2025-02-20T08:42:13Z | |
dc.date.issued | 2023 | |
dc.department | Türk-Alman Üniversitesi | en_US |
dc.description.abstract | Over the last decade, various governments and supranational bodies have promoted the development of a circular bioeconomy (CBE) as a response to sustainability challenges. The transition towards a CBE requires the collaboration of different actors in the innovation (eco)system. With this conceptual paper, we apply a circular business model lens to address the research question: What are the archetypical roles of consumers in business model innovations for a sustainable CBE? We use a combination of complementary theories from the circular economy and bioeconomy literature, evolutionary innovation economics, sustainability transitions research, the business model literature, and the work on active consumers. Considering consumers' agency as a continuum between the manufacturer-active paradigm and the consumer-active paradigm, we propose: (i) consumers in the manufacturer-active paradigm can actively influence circular business models with their purchase decision; (ii) consumers can act as lobbyists and influencers for circular business model innovation; (iii) in their different roles as customer, user, repairer, and reseller, consumers can incentivize organizations to adapt their business models to their needs; (iv) consumers can become key partners in the process of defining the normative orientation of the innovation paradigm for a CBE; (v) consumers can actively co-create value by means of co-ownership (e.g., through platform cooperatives). | |
dc.description.sponsorship | Horizon Europe project BIOLOC | |
dc.description.sponsorship | This research was supported by funding from the following funders: S.L. received funding from the Horizon Europe project BIOLOC, grant number 101060558; M.M. received funding from the BMWi, project V4InnovatE, grant number 03EI5206B; M.P.S. received funding from the BMBF, junior research group BioKum, grant number 031B0751, and from a visiting professor fellowship from the University of Insubria, Department of Economics. The APC was funded by the Department of Innovation Economics at the University of Hohenheim. | |
dc.identifier.doi | 10.3390/su15129573 | |
dc.identifier.issn | 2071-1050 | |
dc.identifier.issue | 12 | en_US |
dc.identifier.scopus | 2-s2.0-85164191793 | |
dc.identifier.scopusquality | Q1 | |
dc.identifier.uri | https://doi.org/10.3390/su15129573 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12846/1566 | |
dc.identifier.volume | 15 | en_US |
dc.identifier.wos | WOS:001015764200001 | |
dc.identifier.wosquality | Q2 | |
dc.indekslendigikaynak | Web of Science | |
dc.indekslendigikaynak | Scopus | |
dc.language.iso | en | |
dc.publisher | Mdpi | |
dc.relation.ispartof | Sustainability | |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.snmz | KA_WOS_20250220 | |
dc.subject | bioeconomy | en_US |
dc.subject | circular economy | en_US |
dc.subject | circular bioeconomy | en_US |
dc.subject | business models | en_US |
dc.subject | circular business models | en_US |
dc.subject | consumers | en_US |
dc.subject | consumer innovation | en_US |
dc.title | The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy | |
dc.type | Article |