Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age

Basit Öğe Kaydı
dc.authorid0000-0003-1802-5452
dc.contributor.authorKaraca Varinlioğlu, Selin
dc.contributor.authorBayrak Meydanoğlu, Ela Sibel
dc.contributor.authorTeodorescu, Margareta
dc.contributor.authorBatuk Ünlü, Sevgin
dc.date.accessioned2024-03-29T12:13:18Z
dc.date.available2024-03-29T12:13:18Z
dc.date.issued2020
dc.departmentTAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.description.abstractIn today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
dc.identifier.citationKaraca Varinlioğlu, S., Bayrak Meydanoğlu, Ela S., Teodorescu, M., Batuk Ünlü, S. (2020). Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age. Digital Transformation in Business içerisinde 119-134. Peter Lang.
dc.identifier.endpage134en_US
dc.identifier.isbn9783631817186
dc.identifier.startpage119en_US
dc.identifier.urihttps://www.peterlang.com/document/1111357
dc.identifier.urihttps://hdl.handle.net/20.500.12846/967
dc.language.isoen
dc.publisherPeter Lang
dc.relation.ispartofDigital Transformation in Business
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleEnhancing digital reputation - new tools for monitoring corporate reputation in the digital age
dc.typeBook Part

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