Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age
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Dosyalar
Tarih
2020
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Peter Lang
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
Açıklama
Anahtar Kelimeler
Kaynak
Digital Transformation in Business
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Karaca Varinlioğlu, S., Bayrak Meydanoğlu, Ela S., Teodorescu, M., Batuk Ünlü, S. (2020). Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age. Digital Transformation in Business içerisinde 119-134. Peter Lang.
