The impact of augmented reality (ar) technology on tourist satisfaction

dc.contributor.authorGenç, Başaran Ruhet
dc.date.accessioned2021-01-08T21:51:24Z
dc.date.available2021-01-08T21:51:24Z
dc.date.issued2018
dc.departmentTAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.description3rd International Conference on Augmented Reality and Virtual Reality (AR and VR), FEB 23, 2017, Manchester, ENGLANDen_US
dc.descriptionWOS:000450917800008en_US
dc.description.abstractAugmented Reality (AR) is currently one of the most popular technologies among global technological applications. Aside from completely immersing the user in a synthetic environment in which the user cannot experience the real world around herself, as Virtual Reality (VR) technology does, AR superimposes the computer-generated data while allowing the user to enhance her perception of reality and of the surrounding. Furthermore, AR has many application areas, varied from medical treatment to educational purposes. Particularly, AR technology is employed in tourism sector, increasing the involvement of touristic activity while diversifying the bundle of tourism experiences. The literature, however, is insufficient, in terms of capturing the main impact of AR technology on the satisfaction levels of tourists. This paper aims to fill the gap by investigating the past literature on AR technology and then presenting a naive model where the significant effect of AR technology can be seen on the basis of tourist satisfaction.
dc.description.sponsorshipManchester Metropolitan Univ, Creat Augmented & Virtual Real Hub
dc.identifier.doi10.1007/978-3-319-64027-3_8
dc.identifier.endpage116en_US
dc.identifier.isbn978-3-319-64027-3; 978-3-319-64026-6
dc.identifier.issn2196-8705
dc.identifier.issn2196-8713
dc.identifier.startpage109en_US
dc.identifier.urihttp://doi.org/10.1007/978-3-319-64027-3_8
dc.identifier.urihttps://hdl.handle.net/20.500.12846/232
dc.identifier.wosWOS:000450917800008
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthorGenç, Başaran Ruhet
dc.language.isoen
dc.publisherSpringer-Verlag Berlin
dc.relation.ispartofAugmented Reality And Virtual Reality: Empowering Human, Place And Business
dc.relation.ispartofseriesProgress in IS
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectAugmented Realityen_US
dc.subjectVirtual Realityen_US
dc.subjectTourismen_US
dc.subjectSatisfactionen_US
dc.titleThe impact of augmented reality (ar) technology on tourist satisfaction
dc.typeConference Object

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