Ara
Toplam kayıt 323, listelenen: 321-323
QR code advertising: a cross-country comparison of Turkish and German consumers
(2018)
Among various mobile-based communication technologies, QR
codes have recently gained a great popularity in mobile advertising. These
codes are used by marketers for advertising in various ways such as in print
media, ...
A study on digital leadership scale (DLS) development
(2022)
Since digital leadership has become a critical success factor for securing sustainability in companies,
it is of great importance to define scalable characteristics of it. In literature, an adequate measuring instrument
is ...
Exploring the barriers to digital transformation for companies in Turkey
(2022)
Digital transformation of companies is not only the use of new digital technologies
and the digitalization of business processes, it includes also the creation of new
digital business models and the establishment of a ...