Yazar "Bayrak Meydanoğlu, Ela Sibel" için listeleme
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The asset allocation preferences of mutual fund managers in the pre-pandemic and post-pandemic periods
Tuzcuoğlu, Tolga; Yavrucu, Erencan; Özdemir, Mehmet Hakan (Peter Lang, 2022)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Commercial utilization of mobile RFID
Bayrak Meydanoğlu, Ela Sibel; Klein, Müge (Intech, 2013)Physical mobile interaction, the interaction between mobile devices and physical objects, is an increasingly popular research area with various published studies. This paper provides an introduction to the concept of ... -
A cross-sector comparative analysis of a multidimensional framework of value creation through big data
Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta (Peter Lang, 2023)In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in ... -
Digital challenges and strategies in a post pandemic world
Zamantılı Nayır, Dilek; Öztürk, Rıza; Klein, Müge; Bayrak Meydanoğlu, Ela Sibel; 0000-0001-5382-4271; TAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü (Peter Lang, 2023)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Digital transformation in business (theory/practice)
Klein, Müge; Bayrak Meydanoğlu, Ela Sibel; Öztürk, Rıza (Peter Lang Verlag, 2020)In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not ... -
Dijital dönüşüm trendleri
Klein, Müge; Bayrak Meydanoğlu, Ela Sibel; Kurt, Dilek (Filiz Kitabevi, 2019)[Özet yok] -
Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age
Karaca Varinlioğlu, Selin; Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta; Batuk Ünlü, Sevgin (Peter Lang, 2020)In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not ... -
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
Klein, Müge; Bayrak Meydanoğlu, Ela Sibel (IWEMB, 2019)Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, ... -
Factors affecting work- family conflict in the digital work environment
Bayrak Meydanoğlu, Ela Sibel; Zamantılı Nayır, Dilek; Klein, Müge; Öztürk, Rıza; Karaca Varinlioğlu, Selin (Peter Lang, 2022)The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and ... -
Impacts of digitalization in industry on environmental sustainability
Bayrak Meydanoğlu, Ela Sibel; Hurmacı, Ömer (PressAcademia Procedia, 2023)The increasing awareness of environmental pollution both in society and in the business world has caused environmental sustainability to be at the top of the agenda of businesses as an important issue. What kind of effects ... -
Impacts of QR codes on buying decision process of Turkish consumers
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
Introduction
Nuroğlu, Elif; Bayrak Meydanoğlu, Ela Sibel; Bayraklı, Enes (Peter Lang AG, 2015)[No abstract available] -
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
Bayrak Meydanoğlu, Ela Sibel (Gazi Kitapevi, 2018)Geleneksel medya araçları ile yapılan reklamlarda kullanılan karekodlar, tüketicinin reklama konu olan ürün ya da hizmet ile ilgili bilginin bulunduğu dijital dünyaya erişmesine ve bu dijital dünyada bazı işlemler yürütmesine ... -
Nesnelerin interneti ve pazarlama
Bayrak Meydanoğlu, Ela Sibel; Klein, Müge (Gülermat Matbaacılık, 2016)Teknolojik gelişmeler öṅe ̆ilgisayarları sonra insanları ̆ir̆irine ̆ağläı. Nesnelerin İnterneti (Internet of Things - IoT) çerçevesin̈e şu sıralar nesnelerin ̆ir̆irleri ile ̆ağlanması söz konusu. Bu teknoloji nesnelerin ... -
QR code advertising: a cross-country comparison of Turkish and German consumers
Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
The role of augmented reality as an experience provider in retail marketing
Bayrak Meydanoğlu, Ela Sibel; Böhm, Stephan; Klein, Müge; Öztürk, Rıza (Peter Lang, 2020)As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ... -
The role of augmented reality for supply chains
The wave of digitalization has revolutionized supply chains by integrating new digital technologies, such as augmented reality (AR), into logistics processes. Although AR has significant potential to optimize supply chain ... -
The significance of renewable energy for financial sustainability: A time series analysis
Yavrucu, Erencan; Özdemir, Mehmet Hakan; Tuzcuoğlu, Tolga; Zamantılı Nayır, Dilek; Klein, Müge (Shaker Verlag, 2023)Companies are increasingly considering the importance of sustainability in its environmental, economic, and social dimensions. To maintain an environmentally, economically, and socially sustainable world for future ...
