Yazar "TAÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü" için listeleme
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Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
Bayrak Meydanoğlu, Ela Sibel (Gazi Kitapevi, 2018)[Özet yok] -
Kurumsal imaj ve itibar yönetimi
Karaca Varinlioğlu, Selin; Esen, Emel (Nobel Akademik Yayıncılık, 2022)Teknolojik ve dijital dönüşümle birlikte yönetim anlayışında da çok önemli değişimler meydana gelmiştir. Eserde, yönetimde iletişim tüm yönleriyle incelenmiştir. Liderlikten çeşitlilik yönetimine, inovasyondan etiğe kadar ... -
Leadership characteristics in the era of digital transformation
Klein, Müge (2020)Digital transformation provoked by Industry 4.0 should not be just seen as a technological issue, it causes also fundamental changes in processes and in organizations of companies. Notably a new understanding of leadership ... -
Macroeconomic variables and stock market returns: a comparison of Germany and Turkey
Çatak, Çiydem (Peter Lang AG, 2015)This study evaluates the effects of macroeconomic variables on the stock returns in Turkey and Germany. It contains data for 120 months covering the period from January 2005 to December 2014. Multiple Linear Regression ... -
Multinational enterprises, sustainability and innovation
Zamantılı Nayır, Dilek; Lee, Jeoung Yul ; Chen, Charles (Sustainability, 2023)In recent decades, multinational enterprises (MNEs) have increasingly endeavored to establish foreign direct investments (FDIs) across the globe. Consequently, they must face diverse and differential sustainability ... -
Nesnelerin interneti ve pazarlama
Bayrak Meydanoğlu, Ela Sibel; Klein, Müge (Gülermat Matbaacılık, 2016)[Özet yok] -
Potential employees’ impression management tactics and human resource management professionals’ perspectives
Karaca Varinlioğlu, Selin; Bakanoğlu, Yağmur; Esen, Emel (Istanbul University Press, 2023)This research aims to determine the impression management tactics used by potential employees that are important to employers in the job market, particularly in their curriculum vitaes (CVs) and interviews during the ... -
Predicting financial distress using supervised machine learning algorithms : An application on Borsa Istanbul
Selimefendigil, Seyfullah (Press Academia, 2023)ABSTRACT Purpose- The main purpose of this study is to identify the most significant variables to detect financial distress earlier and to find the best machine learning algorithm model. Methodology-This study has used ... -
QR code advertising: a cross-country comparison of Turkish and German consumers
Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
Ranking the European Union Countries in terms of Human Development by Using TOPSIS and EDAS and Combining these Rankings with the Borda Count Method
Yavrucu, Erencan; Özdemir, Mehmet Hakan (Gece Kitaplığı, 2022)There are conventional measures such as income per capita and the rate of economic growth to determine the economic development of a country. Nonetheless, income per capita turned out to be a poor indicator for human ... -
Reflections of remote working on positive organizational behavior issues in workplace: Looking at happiness, wellbeing and psychological resilience
Karaca Varinlioğlu, Selin; Esen, Emel (Peter Lang, 2021)With the outbreak of the current Covid-19 pandemic, work life has changed dramatically. Remote working has become a monumental topic for the business world. This change, in fact, induces some notable impacts for work-life ... -
The relationship between corporate social responsibility and earnings management: Empirical evidence from the U.S.
Selimefendigil, Seyfullah; Öner, Mehtap (Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022)The purpose of this study is to reveal the nexus between Earnings Management (EM) and Corporate Social Responsibility (CSR) as well as comparing the earnings management estimation models. Using Dechow and Dichev’s (2002) ... -
Returns to innovation and growth: a panel data approach for middle income countries
Çatak, Çiydem; Nuroğlu, Elif (2018)This paper attempts to investigate the relationship between the growth of gross domestic product and innovation related activities. A panel data analysis is conducted on a sample of eight middle-income countries covering ... -
The rola of government in entrepreneurial finance : venture capital investing and innovation
Çatak, Çiydem (Nisantasi Üniversitesi Sosyal Bilimler Dergisi, 2023)The use of venture capital has been discussed extensively in recent years as an alternative source of funding for start-ups to meet their financial needs. The contribution of venture capitalists to the overall business ... -
The role of augmented reality as an experience provider in retail marketing
Bayrak Meydanoğlu, Ela Sibel; Böhm, Stephan; Klein, Müge; Öztürk, Rıza (Peter Lang, 2020)[Özet yok] -
The role of augmented reality for supply chains
The wave of digitalization has revolutionized supply chains by integrating new digital technologies, such as augmented reality (AR), into logistics processes. Although AR has significant potential to optimize supply chain ... -
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
Zamantılı Nayır, Dilek; Memili, Esra; Ramadani, Veland; Fang, Hanqing; Randolph, Robert (International Journal of Entrepreneurship and Small Business, 2022)[Özet yok] -
The significance of renewable energy for financial sustainability: A time series analysis
Yavrucu, Erencan; Özdemir, Mehmet Hakan; Tuzcuoğlu, Tolga; Zamantılı Nayır, Dilek; Klein, Müge (Shaker Verlag, 2023)Companies are increasingly considering the importance of sustainability in its environmental, economic, and social dimensions. To maintain an environmentally, economically, and socially sustainable world for future ... -
Strateji ve toplum: Etik ve sosyal sorumluluk
Karaca Varinlioğlu, Selin; Esen, Emel (Eğitim Yayınevi, 2021)[Özet yok]