Video on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour
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Tarih
2022
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Verlag Peter Lang AG
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The advancement and dissemination of information communication technologies (ICTs) has changed the means, patterns, and quality of media consumption; and video on demand platforms (VOD) have become the norm. “Binge watching” has become a prevalent phenomenon in the age of on-demand media entertainment. In this paper we investigate which VOD platforms are preferred by Turkish consumers and what are the social motivation factors that lead to frequent (binge) watching behaviour. We find that most of the viewers used VOD platforms on a daily basis or at least 3-4 times a week. The respondents’ greatest motivation for using VOD is that platforms can be accessed whenever wanted, films can be picked up from any point, are ad-free and compatible with most electronic devices. Individuals tend to make the most use of VOD when they are with their partners. With respect to binge or frequent watching, 40 % of users in our sample stated that they show dependency behavior (dependency and misuse). © Peter Lang GmbH.
Açıklama
Anahtar Kelimeler
binge watching, dependency, misuse, social environment, Turkey, video on demand
Kaynak
Digital Challenges and Strategies in a Post-Pandemic World
