Yazar "Teodorescu, Margareta" seçeneğine göre listele

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    A Cross- Sector Comparative Analysis of a Multidimensional Framework of Value Creation through Big Data
    (Peter Lang Publishing Group, 2023) Teodorescu, Margareta; Bayrak Meydanoğlu, Ela Sibel
    Currently, there are several definitions of the concept “big data.” However, most scholars and practitioners as well use a descriptive model known as the 5V’s to define big data. The term “V” stands, respectively, for “Volume,” “Velocity,” “Variety,” “Veracity” and “Value.” The last of all these Vs, “Value,” focuses on the magnitude by which big data generates useful insights, perspectives, and benefits, thus leading companies to make better decisions and achieve competitive advantages. Despite the rapid spread of big data in recent years and the increasing interest that companies have in the big data paradigm and value creation through the development and adoption of big data solutions, the element “Value” has not yet been sufficiently investigated and represents an open issue for both researchers and business professionals. This study focuses on the element “Value” and presents a cross- sector comparative analysis by using a multidimensional framework for value creation through big data to evaluate how big data can generate new value for companies in the financial services and automotive sectors. The implication of this study can be twofold. From a research perspective, the proposed framework can be seen as a systematic approach to illustrate how companies can create value and improve their decision- making by adopting the big data paradigm. From a practitioner`s point of view, the cross- sector comparative analysis may support managers and business executives in better understanding and defining the strategic perspective of innovative projects based on big data technologies. © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2023. All rights reserved.
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    A cross-sector comparative analysis of a multidimensional framework of value creation through big data
    (Peter Lang, 2023) Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta
    In our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in information mills, and provide intelligence by using their internal and external information, can adapt to changing conditions in a timely and effective manner in proportion to its power. At this point, the aim is to automate the realization of this whole process to the greatest possible extent. In this context, the important developments in the last 20 years have been focusing on business intelligence, big data, deep learning, reinforcement learning, data intelligence, decision intelligence, automated decision-making, and other concepts and the development of application tools. From this point of view, under the title of “Data-driven decisions in enterprises – implications for business education and cases,” papers collected from various universities worldwide are included in this conference proceedings.
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    Blockchain Meets Education: A Blockchain- Enriched Model of Remote Higher Education
    (Peter Lang AG, 2021) Teodorescu, Margareta; Klein, Müge; Bayrak Meydanoğlu, Ela Sibel
    [No abstract available]
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    Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age
    (Peter Lang, 2020) Karaca Varinlioğlu, Selin; Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta; Batuk Ünlü, Sevgin
    In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
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    The determinants of purchase intention for environmentally sustainable apparel: An extended theory of planned behavior
    (Shaker Verlag, 2023) Bayrak Meydanoğlu, Ela Sibel; Teodorescu, Margareta; Cerit, Mustafa Murat; Abbasoğlu, Hilmi Berkay
    [Özet yok]
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    The Impact of Blockchain on the Marketing Mix Elements: A Literature Review
    (Verlag Peter Lang AG, 2022) Meydanoğlu, Ela Sibel Bayrak; Teodorescu, Margareta; Klein, Müge
    Although digital cryptocurrencies like Bitcoin, monetary systems and the financial sector are commonly known application areas of blockchain, its impact goes well beyond these areas and it has a potential to revolutionize transactions in various fields such as education, energy, stock markets, insurance, healthcare, public services, as well as communications. Although its application in marketing is still in its infancy, marketing can also be defined as an important potential application area for blockchain. Advantages of using this technology such as cost reduction due to disintermediation, tokenization of tangibles/intangibles, increased efficiency due to smart contracts, secure payment opportunity, authentication of transactions by verifying customer data are some strategic reasons for utilizing this technology also in marketing. The purpose of this conceptual, exploratory study is to discuss the potential impact of the blockchain technology on marketing activities and, in particular, on the traditional marketing mix elements (product, price, place and promotion), based on previous related studies in the relevant literature. Despite the increasing interest in the potential and advantages of blockchain applications in the marketing literature, to our knowledge the impact of this technology on marketing activities and strategies has not yet been considered in terms of marketing mix elements. From a theoretical perspective, the contribution of this study is to fill this gap in the literature. From a practical perspective, its contribution is to show marketing practitioners the role of blockchain technology in determining the strategies regarding the marketing mix elements. © Peter Lang GmbH.