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Toplam kayıt 233, listelenen: 231-233
Individual responses to competing institutional logics in emerging markets
(Elsevier BV., 2021)
In this paper, we study individual responses to competing institutional market and community logics. We argue
that when individuals experience strong pressures both from market and community logics in hybrid contexts,
they ...
A study on digital leadership scale (DLS) development
(2022)
Since digital leadership has become a critical success factor for securing sustainability in companies,
it is of great importance to define scalable characteristics of it. In literature, an adequate measuring instrument
is ...
QR code advertising: a cross-country comparison of Turkish and German consumers
(2018)
Among various mobile-based communication technologies, QR
codes have recently gained a great popularity in mobile advertising. These
codes are used by marketers for advertising in various ways such as in print
media, ...