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Individual responses to competing institutional logics in emerging markets
Zamantılı Nayır, Dilek; Minbaeva, Dana; Muratbekova-Touron, Maral; Moreira, Solon (Elsevier BV., 2021)In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they ...