Yazar "Hurmacı, Ömer" için listeleme
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How would you like your (sustainability) influencer? A cross-cultural discrete choice experiment on preferred influencer characteristics
Botts, Moritz M.; Hurmacı, Ömer (IGI Global, 2024)Despite influencer marketing being among the most popular digital marketing tools in practice, there are still many research gaps, especially when it comes to specific influencer types. Though technology is converging ... -
Impacts of digitalization in industry on environmental sustainability
Bayrak Meydanoğlu, Ela Sibel; Hurmacı, Ömer (PressAcademia Procedia, 2023)The increasing awareness of environmental pollution both in society and in the business world has caused environmental sustainability to be at the top of the agenda of businesses as an important issue. What kind of effects ...
