Yazar "Böhm, Stephan" için listeleme
-
QR code advertising: a cross-country comparison of Turkish and German consumers
Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
The role of augmented reality as an experience provider in retail marketing
Bayrak Meydanoğlu, Ela Sibel; Böhm, Stephan; Klein, Müge; Öztürk, Rıza (Peter Lang, 2020)As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ...
