Yazar "Böhm, Stephan" için listeleme
-
QR code advertising: a cross-country comparison of Turkish and German consumers
Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ... -
The role of augmented reality as an experience provider in retail marketing
Bayrak Meydanoğlu, Ela Sibel; Böhm, Stephan; Klein, Müge; Öztürk, Rıza (Peter Lang, 2020)[Özet yok]