Yazar "Çilingirtürk, Ahmet Mete" için listeleme
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An empirical cross-country study on consumers’ attitude towards augmented reality advertising
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ... -
Impacts of QR codes on buying decision process of Turkish consumers
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ... -
QR code advertising: a cross-country comparison of Turkish and German consumers
Among various mobile-based communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, ...
