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    Individual responses to competing institutional logics in emerging markets
    (Elsevier BV., 2021) Zamantılı Nayır, Dilek; Minbaeva, Dana; Muratbekova-Touron, Maral; Moreira, Solon
    In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.