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Enhancing digital reputation - new tools for monitoring corporate reputation in the digital age
(Peter Lang, 2020)
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not ...
Leadership characteristics in the era of digital transformation
(2020)
Digital transformation provoked by Industry 4.0 should not be just seen as a technological issue, it causes also fundamental changes in processes and in organizations of companies. Notably a new understanding of leadership ...
An empirical cross-country study on consumers’ attitude towards augmented reality advertising
(2020)
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ...
Study on carpooling applications: the development of sharing economy in the age of internet
(Inderscience Publishers, 2020)
Globalisation and the development of technology lead to the emergence of different economic practices. Among these, sharing economy receives considerable attention, as people communicate with each other and propose themselves ...