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Toplam kayıt 12, listelenen: 1-10
Firmaların iflas ve konkordato ilan etme risklerini tahmin etmeye yönelik finansal modellerin bir değerlendirmesi
(2019)
Ticari işletmeler, faaliyetleri süresince başarılı ve başarısız dönem-ler geçirebilirler. Hiç şüphesiz, mali ve idari açıdan karşı karşıya kalınan bu negatif ve pozitif dönemler, firmaların faaliyet hayatlarının olağan bir ...
Value creation through heritage and identity
(Routledge, 2017)
Building a strong experience value has become the backbone of increasingly sophisticated tourism. This chapter focuses on how the aspects of identity and heritage are used to build experience value and what the possible ...
Gastronomy in a co-creation context
(Routledge, 2017)
[Özet Yok]
Macroeconomic variables and stock market returns: a comparison of Germany and Turkey
(Peter Lang AG, 2015)
This study evaluates the effects of macroeconomic variables on the stock returns in Turkey and Germany. It contains data for 120 months covering the period from January 2005 to December 2014. Multiple Linear Regression ...
Impacts of QR codes on buying decision process of Turkish consumers
(2015)
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ...
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)
Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, ...
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)
As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ...
Karekod reklamcılık - geleneksel medya reklamlarında kullanılan karekodların reklam başarısındaki rolü
(Gazi Kitapevi, 2018)
Geleneksel medya araçları ile yapılan reklamlarda kullanılan karekodlar, tüketicinin reklama konu olan ürün ya da hizmet ile ilgili bilginin bulunduğu dijital dünyaya erişmesine ve bu dijital dünyada bazı işlemler yürütmesine ...
Commercial utilization of mobile RFID
(Intech, 2013)
Physical mobile interaction, the interaction between mobile devices and physical objects, is an increasingly popular research area with various published studies. This paper provides an introduction to the concept of ...
QR code an interactive mobile advertising tool
(2013)
[Özet yok]