Ara
Toplam kayıt 14, listelenen: 11-14
An empirical cross-country study on consumers’ attitude towards augmented reality advertising
(2020)
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ...
Study on carpooling applications: the development of sharing economy in the age of internet
(Inderscience Publishers, 2020)
Globalisation and the development of technology lead to the emergence of different economic practices. Among these, sharing economy receives considerable attention, as people communicate with each other and propose themselves ...
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
(International Journal of Entrepreneurship and Small Business, 2022)
[Özet yok]
Multinational enterprises, sustainability and innovation
(Sustainability, 2023)
In recent decades, multinational enterprises (MNEs) have increasingly endeavored to
establish foreign direct investments (FDIs) across the globe. Consequently, they must face
diverse and differential sustainability ...