Ara
Toplam kayıt 4, listelenen: 1-4
Ethno-marketing und die gesellschaftlichen auswirkungen
(Türk-Alman Üniversitesi, 2019)
Main topic of this study is target group marketing based on ethnic market segmentation criteria. Focus lies hereby on the target group of the so-called “German-Turks” in Germany. Ethnic-marketing describes the strategic ...
Karriere und bildungsabschlüsse von vorstandsmitgliedern in deutschland und in der Türkei
(Türk-Alman Üniversitesi, 2019)
As Evans et al. proved with their national career models, every country has its own recruiting patterns for top managers which are highly influenced historically, institutionally, organisationally and culturally. Current ...
Türkei-tourismus und krisenmanagement
(Türk-Alman Üniversitesi, 2019)
2015 yılında başlayarak Türkiye’deki uluslararası ziyaretçilerin sayısı hızla düşüş görüp, tüm Türk turizm sektörü krize sürüklenmiştir. 2016 yılında bir önceki yıl ile kıyasla yabancı turist sayısının %30 gerilediği tespit ...
Automobilisierung in der Türkei ab dem ersten weltkrieg
(Türk-Alman Üniversitesi, 2019)
The aim of this master's thesis was to examine the intercultural aspects of Turkey's automobilization. The focus here was on two important rulers, in particular the idea and influence of the USA and Germany, including the ...