Güncel Gönderiler: İşletme Bölümü Koleksiyonu
Toplam kayıt 55, listelenen: 41-55
-
Firmaların iflas ve konkordato ilan etme risklerini tahmin etmeye yönelik finansal modellerin bir değerlendirmesi
(2019)Ticari işletmeler, faaliyetleri süresince başarılı ve başarısız dönem-ler geçirebilirler. Hiç şüphesiz, mali ve idari açıdan karşı karşıya kalınan bu negatif ve pozitif dönemler, firmaların faaliyet hayatlarının olağan bir ... -
Yapısal güçlendirme: bir ölçek geliştirme çalışması
(2018)Güçlendirme kavramı değişen iş dünyası dinamikleri ile birlikte gittikçe önem kazanmaya başlamış bir olgudur. Çalışanların yetkilendirilmesi ve karar süreçlerine dahil edilmesi çalışan verimliliği ve motivasyonunu arttırmada ... -
İşletmelerin dijital dönüşüm senaryoları - kavramsal bir model önerisi
(2020)Son yıllarda, büyük veri, sensörler, bulut bilişim, sosyal medya vs. gibi dijital teknolojilerin mümkün kıldıkları ile gündeme gelen dijital dönüşüm, tüm dünya ekonomisini ve bunun içinde yer alan işletmeleri yakından ... -
Leadership characteristics in the era of digital transformation
(2020)Digital transformation provoked by Industry 4.0 should not be just seen as a technological issue, it causes also fundamental changes in processes and in organizations of companies. Notably a new understanding of leadership ... -
An empirical cross-country study on consumers’ attitude towards augmented reality advertising
(2020)The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ... -
Türk üniversite öğrencilerinin kare kod reklamcılığa karşı tutumları
(2016)Kare kodlar, mobil reklamcılık çerçevesinde kullanımı son yıllarda popüler olan yeni bir teknolojidir. Kare kod reklam kampanyalarının başarılı olabilmesi için tüketicilerin kare kod reklamlara karşı tutumu önemli bir ... -
An investigation of modernist utopias on tourism and postmodern critique of modernist tourism practices
(2018)In general, the aim of this manuscript is to investigate the impact of modernism in tourism practices in detail and provide a sound critique based on the change of mentality with the post-modernist Age. the paper will start ... -
Returns to innovation and growth: a panel data approach for middle income countries
(2018)This paper attempts to investigate the relationship between the growth of gross domestic product and innovation related activities. A panel data analysis is conducted on a sample of eight middle-income countries covering ... -
Macroeconomic variables and stock market returns: a comparison of Germany and Turkey
(Peter Lang AG, 2015)This study evaluates the effects of macroeconomic variables on the stock returns in Turkey and Germany. It contains data for 120 months covering the period from January 2005 to December 2014. Multiple Linear Regression ... -
Study on carpooling applications: the development of sharing economy in the age of internet
(Inderscience Publishers, 2020)Globalisation and the development of technology lead to the emergence of different economic practices. Among these, sharing economy receives considerable attention, as people communicate with each other and propose themselves ... -
Business network governance structure and IT capabilities
(Elsevier Science Bv, 2016)This paper investigates the IT capability and its impact on the governance of business networks by offering a comprehensive IT capability concept especially for monitoring, controlling and coordination purposes. This concept ... -
Value creation through heritage and identity
(Routledge, 2017)Building a strong experience value has become the backbone of increasingly sophisticated tourism. This chapter focuses on how the aspects of identity and heritage are used to build experience value and what the possible ... -
The importance of communication in sustainability & sustainable strategies
(Elsevier Science Bv, 2017)Communication entails the transfer of ideas, thoughts or feelings by the sender to receiver via verbal or nonverbal means. This transfer gains special significance in business especially in the service sector since the ... -
The impact of augmented reality (ar) technology on tourist satisfaction
(Springer-Verlag Berlin, 2018)Augmented Reality (AR) is currently one of the most popular technologies among global technological applications. Aside from completely immersing the user in a synthetic environment in which the user cannot experience the ...