Ara
Toplam kayıt 27, listelenen: 21-27
An empirical cross-country study on consumers’ attitude towards augmented reality advertising
(2020)
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ...
Türk üniversite öğrencilerinin kare kod reklamcılığa karşı tutumları
(2016)
Kare kodlar, mobil reklamcılık çerçevesinde kullanımı son yıllarda popüler olan yeni bir teknolojidir. Kare kod reklam kampanyalarının başarılı olabilmesi için tüketicilerin kare kod reklamlara karşı tutumu önemli bir ...
Yapısal güçlendirme: bir ölçek geliştirme çalışması
(2018)
Güçlendirme kavramı değişen iş dünyası dinamikleri ile birlikte gittikçe önem kazanmaya başlamış bir olgudur. Çalışanların yetkilendirilmesi ve karar süreçlerine dahil edilmesi çalışan verimliliği ve motivasyonunu arttırmada ...
Study on carpooling applications: the development of sharing economy in the age of internet
(Inderscience Publishers, 2020)
Globalisation and the development of technology lead to the emergence of different economic practices. Among these, sharing economy receives considerable attention, as people communicate with each other and propose themselves ...
The role of strategic motivations and mutual dependence on partner selection in SME coopetition
(International Journal of Entrepreneurship and Small Business, 2022)
[Özet yok]
Multinational enterprises, sustainability and innovation
(Sustainability, 2023)
In recent decades, multinational enterprises (MNEs) have increasingly endeavored to
establish foreign direct investments (FDIs) across the globe. Consequently, they must face
diverse and differential sustainability ...
To be, or not to be in formalization: the relationship between HR practices and work engagement in the aviation industry
(2024)
Purpose – This study aims to examine the moderating role of formalization in the relationship between human resources (HR) practices and work
engagement (WE) in aviation industry employees. The research revealed the ...