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How would you like your (sustainability) influencer? A cross-cultural discrete choice experiment on preferred influencer characteristics
(IGI Global, 2024)
Despite influencer marketing being among the most popular digital marketing tools
in practice, there are still many research gaps, especially when it comes to specific
influencer types. Though technology is converging ...
To be, or not to be in formalization: the relationship between HR practices and work engagement in the aviation industry
(2024)
Purpose – This study aims to examine the moderating role of formalization in the relationship between human resources (HR) practices and work
engagement (WE) in aviation industry employees. The research revealed the ...