Ara
Toplam kayıt 7, listelenen: 1-7
Turkish German affairs from an interdisciplinary perspective
(Peter Lang AG, 2015)
The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business perspectives. ...
Introduction
(Peter Lang AG, 2015)
[No abstract available]
Impacts of QR codes on buying decision process of Turkish consumers
(2015)
Widespread usage of mobile technologies and devices in the last few years led companies to mobilise their marketing processes. One of the new technologies that can be used in mobile marketing is QR codes. Analysing the ...
Factors affecting consumers’ perceived advertising value regarding augmented reality ads
(IWEMB, 2019)
Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, ...
The role of augmented reality as an experience provider in retail marketing
(Peter Lang, 2020)
As a result of the growing importance of both experience economy and digital transformation in today’s business environment, businesses tend to create pleasant and unique experiences for their customers. To realize this, ...
Commercial utilization of mobile RFID
(Intech, 2013)
Physical mobile interaction, the interaction between mobile devices and physical objects, is an increasingly popular research area with various published studies. This paper provides an introduction to the concept of ...
QR code an interactive mobile advertising tool
(2013)
[Özet yok]