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Leadership characteristics in the era of digital transformation
(2020)
Digital transformation provoked by Industry 4.0 should not be just seen as a technological issue, it causes also fundamental changes in processes and in organizations of companies. Notably a new understanding of leadership ...
An empirical cross-country study on consumers’ attitude towards augmented reality advertising
(2020)
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes ...