Kurum Yazarı "Genç, Başaran Ruhet" WoS İndeksli Yayınlar Koleksiyonu İçin Listeleme
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The impact of augmented reality (ar) technology on tourist satisfaction
Genç, Başaran Ruhet (Springer-Verlag Berlin, 2018)Augmented Reality (AR) is currently one of the most popular technologies among global technological applications. Aside from completely immersing the user in a synthetic environment in which the user cannot experience the ... -
The importance of communication in sustainability & sustainable strategies
Genç, Başaran Ruhet (Elsevier Science Bv, 2017)Communication entails the transfer of ideas, thoughts or feelings by the sender to receiver via verbal or nonverbal means. This transfer gains special significance in business especially in the service sector since the ... -
Value creation through heritage and identity
Genç, Başaran Ruhet (Routledge, 2017)Building a strong experience value has become the backbone of increasingly sophisticated tourism. This chapter focuses on how the aspects of identity and heritage are used to build experience value and what the possible ...